This blush is quite different from anything else in my collection. I have matte blushes from Coastal Scents, and Dream Mousse blushes by Maybelline. With those, I just need a light touch to get the color payoff I need, and I usually use a stippling brush for them. However, with this, a light hand will only give you gold specks on your cheeks. So I build several layers with a contouring brush before getting the payoff I want, and then this is the final result:
Applying this blush is almost fool-proof. You can't apply too much (though you can apply too little), and no matter what brush you use (contouring or stippler), you'll never get a streak of color; it'll always look diffuse and airbrushed.
Having said that, there IS quite a bit of gold on this. It can work in the daytime, but I'd stay away from it if I was wearing very heavy eye makeup. I'd say this looks utterly stunning with neutral defined eyes and peachy, dewy lips. Its just the right flush for a youthful, natural look.